The Redox Podcast 45: WebMD's Ann Bilyew on why scale matters in a shifting market
Feb 16, 2022
WebMD is usually the resource you run to after noting a random hiccup in your body, but in today’s episode of The Redox Podcast we get to see how WebMD plays a part in the bigger picture of delivering healthcare. Niko chats with Ann Bilyew, the Senior Vice President of Health for Internet Brands, the parent company of WebMD and Medscape. They discuss the organization's recent acquisitions supporting their focus on personalizing the patient experience, how patient strategy is becoming a more consumer-oriented experience, and whether value-based care is inherently competitive with a consumer-focused model.
“Putting all of that data together requires a scale solution, and if you really want to have an impact in your market and achieve, enduring market share gains, you have to deploy those solutions, again, at scale in your market. Having a bunch of different disconnected point solutions isn’t going to get you there.”
- Ann Bilyew
- Ann Bilyew